Marketing Executive (Design and Digital Marketing)

We are seeking a dynamic and creative Marketing Executive to join our team, focusing on both marketing design and digital marketing initiatives. The ideal candidate will possess a blend of artistic flair and strategic mindset, with a passion for creating engaging visual content and implementing effective digital marketing campaigns. As a Marketing Executive, you will play a key role in enhancing our brand presence, driving lead generation, and optimizing our digital channels for maximum impact.

• Develop visually compelling marketing materials including but not limited to: digital ads, social media graphics, email templates, brochures, presentations, and other promotional materials.

• Collaborate with the marketing team to conceptualize and execute creative campaigns that align with brand objectives and target audience preferences.

• Ensure consistency and adherence to brand guidelines across all design assets.

2. Digital Marketing:

• Assist in the planning, execution, and optimization of digital marketing campaigns across various channels such as social media, email, WhatsApp, and search engine marketing (SEM).

• Monitor and analyze campaign performance metrics, providing insights and recommendations for improvement.

• Manage social media accounts, including content creation, scheduling, and community engagement to foster brand awareness and audience engagement.

• Collaborate with the content team to develop engaging multimedia content (e.g., videos, infographics) for digital platforms.

3. Cross-functional Collaboration:

• Work closely with internal stakeholders to align marketing efforts with overall business goals.

• Coordinate with external vendors, agencies, and freelancers as needed for design and digital marketing projects. 

• Bachelor’s degree in Marketing, Graphic Design, or related field.

• Preferably 1-2 experience in a similar role; talented freshers will also be considered.

• Proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and familiarity with design principles.

• Strong understanding of digital marketing channels and best practices, including SEO, SEM, email marketing, and social media.

• Excellent communication skills, both written and verbal, with the ability to convey complex ideas effectively.

• Analytical mindset with the ability to interpret data and metrics to drive actionable insights.

• Highly organized, detail-oriented, and able to manage multiple projects simultaneously.

• Creative thinker with a passion for staying ahead of industry trends and implementing innovative marketing strategies.