Digital Marketing Specialist

We are seeking a talented Digital Marketing Specialist to join our team. The ideal candidate will have expertise in various digital marketing techniques, including SEO, Local SEO, SMO, PPC, Content Marketing, and GMB Optimization. The role involves developing and executing strategies to enhance online visibility, drive traffic, and achieve business goals.

Key Responsibilities:

• SEO: Develop and implement SEO strategies to improve organic search rankings and drive targeted traffic.
• Local SEO: Optimize websites for local search results to enhance local business visibility.
• SMO: Manage Social Media Optimization efforts to increase brand awareness and engagement on social media platforms.
• PPC: Plan and execute Pay-Per-Click advertising campaigns to drive targeted traffic and achieve ROI goals.
• Content Marketing: Create and manage content marketing strategies to attract, engage, and convert the target audience.
• GMB Optimization: Optimize Google My Business listings to improve local search visibility and customer engagement.

Required Skills and Qualifications:

• Minimum 1 year of experience in digital marketing.
• Strong knowledge of SEO principles and techniques.
• Experience with Local SEO and optimizing for local search results.
• Proficient in managing social media platforms and executing SMO strategies.
• Experience with PPC platforms such as Google Ads and Bing Ads.
• Ability to develop and implement effective content marketing strategies.
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Excellent communication and teamwork abilities.